A career in real estate can be as flexible or as demanding as you wish. You can also do it in your spare time if you’re looking for a flexible second job. While that may work well for the agent, it doesn’t bode well for the unfortunate homeowner that is paying full price for a part-time service. Part-time agents don’t perform as well as agents that devote their entire careers towards real estate. They simply don’t have the time to devote to selling your house like a full-time agent would. So, when you interview your next real estate agent, make sure that this agent does real estate full-time. If you don’t, your house may sit on the market for a long time.

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In this highly competitive market real estate agents jump on expired listings. So, when your listing expires you can expect a flood of calls from real estate agents eager to win your listing starting the morning your listing expires or gets canceled. Unfortunately, this is going to be a vulnerable time for you because you are probably not happy with the real estate agent you’ve been working with over the past few months and are ready to make a fresh start with a new real estate agent but don’t want to make the same mistake of picking an agent that can not sell your house a second time.

Expect calls from lying real estate agents trying to weasel their way into your home to steal away your listing. Failure to see through their lies may result in hiring a real estate agent that you will not be happy with. Here are a few of the most common lies you’ll hear from real estate agents when your listing expires.

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Is this your agent?

According to the “2009 Profile of Texas Homebuyers and Sellers” study conducted by the Texas Association of Realtors, 8 out of 10 sellers said that they would not use the same agent again to sell their house.  The survey doesn’t mention why sellers wouldn’t use the same agent again, but the Texas Association of Realtors speculates that it could be attributed to sellers no longer living in that agent’s area or that agents do not spend enough effort staying in contact with past clients.  I think there are other reasons the article doesn’t want to admit.
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Rarely is it a good idea to use the same agent that sold your last house to sell your current house.  You should focus on finding an agent that is successful in your new neighborhood instead of using your old agent that was an expert in your old neighborhood.  Successful real estate agents focus on a targeted area and because of that focus, they perform better in certain areas than they would in other areas.  So the same agent that you used to sell your last house may not perform as well selling your current house.
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Most people will tell you that real estate agents are all the same so it really doesn’t matter which one you decide to hire.  If you practice that philosophy, you are guaranteed to have a hard time selling or buying a house.

Top producing real estate agents know the market and know how to position your house to sell in that market.  They sell houses like chefs prepare exquisite cuisine in high-end restaurants.  On the other end of the scale are real estate agents that overprice their listings, don’t market them correctly and don’t aggressively sell their listings, relying solely on fate to sell their listings.  Bad agents are like cooks, shoveling greasy food in fast food restaurants.  Do you want to hire a chef (top producing real estate agent) or a cook (bad real estate agent)?  You should focus on hiring chefs. Continue reading » »