Most people will tell you that real estate agents are all the same so it really doesn’t matter which one you decide to hire. If you practice that philosophy, you are guaranteed to have a hard time selling or buying a house.
Top producing real estate agents know the market and know how to position your house to sell in that market. They sell houses like chefs prepare exquisite cuisine in high-end restaurants. On the other end of the scale are real estate agents that overprice their listings, don’t market them correctly and don’t aggressively sell their listings, relying solely on fate to sell their listings. Bad agents are like cooks, shoveling greasy food in fast food restaurants. Do you want to hire a chef (top producing real estate agent) or a cook (bad real estate agent)? You should focus on hiring chefs. Continue reading » »